GRAND JUNCTION, Colo. — As National Breastfeeding Month kicks off across the U.S., Colorado is making it official with a statewide proclamation by Governor Jared Polis, reinforcing the importance of awareness, education, and normalization of breastfeeding.

The recognition isn’t just symbolic — it’s part of a larger push to ensure new and expecting parents know they’re not alone when navigating the often overwhelming world of infant feeding.

“We want all our customers and new parents to know that resources are available,” said Rebecca Heinrich, Director of Mothers Milk Bank. “If you’re struggling with breastfeeding, you’re not alone. There are lots of people who have had challenges with this over the existence of humanity.”

Breaking stigma, building support

Breastfeeding can come with a host of challenges — from latching issues and milk production delays to emotional stress and public stigma. Advocates say normalizing these conversations is key to helping families feel supported rather than judged.

Throughout August, healthcare providers, lactation consultants, and organizations like Mothers Milk Bank are shining a spotlight on the realities of breastfeeding, while working to ensure moms have access to everything from educational resources to donor milk.

“We want people to know donor milk is available as a secondary resource,” Heinrich added. “If breastfeeding isn’t working, if your milk isn’t in yet, and you need something to act as a bridge, we’re here to help.”

The role of donor milk

Mothers Milk Bank, which collects and distributes pasteurized donor human milk, plays a critical role in supporting newborns — especially premature or medically fragile infants. Donated milk can be life-saving in neonatal intensive care units (NICUs), and it’s increasingly being offered to families facing temporary supply issues.

Donor milk, Heinrich says, can reduce pressure on parents who are doing their best but may be recovering from delivery complications or struggling with supply.

Encouraging open conversations

While breastfeeding is a deeply personal choice and journey, advocates say that public support and policy can help reduce shame and increase success rates.

Whether a parent breastfeeds for days, months, or not at all, the goal of National Breastfeeding Month is compassionate awareness — not perfection.

This month, healthcare centers, nonprofits, and community groups across Colorado are planning informational events, support circles, and milk drives to honor parents and encourage open dialogue about infant feeding.

Resources for families

For those in Western Colorado:

• Mothers Milk Bank offers donor milk, education, and lactation support

• Local WIC offices provide free breastfeeding consultations and supplies

• Online platforms like La Leche League and Postpartum Support International host virtual peer groups

Whether you’re a new parent, a donor, or simply someone supporting a loved one, August is a time to listen, uplift, and acknowledge that every feeding journey is unique.