The roaring cheers for Team USA’s historic hockey gold didn’t just echo through Milan; they vibrated through the newly opened Riverside Pub in Grand Junction. Timing its grand opening with the 2026 Winter Olympics, the venue at River City Sportsplex turned a global sporting moment into a local business triumph. This calculated risk paid off with record-setting revenue and an electric atmosphere that united the community.
A Golden Start at River City Sportsplex
Riverside Pub officially cut the ribbon on February 12, just as the winter games began to capture the world’s attention. General Manager Thomas Haggard orchestrated the launch to coincide perfectly with the tournament’s peak excitement. This strategic move transformed the pub from a mere watering hole into the city’s premier watch party destination.
The venue, located inside the bustling River City Sportsplex, became a hub for families and sports fans alike. Haggard noted that the journey from development to launch has been nothing short of extraordinary.
“The journey’s been amazing. The people have been amazing. Our family here at the rink has been amazing. The customers are always amazing,” Haggard said.
By aligning their debut with the high-stakes drama of the Winter Games, the management tapped into a built-in audience. Parents waiting for their children’s skating practice found themselves glued to the screens alongside die-hard hockey fans.
Team USA Victory Fuels Electric Atmosphere
The excitement reached a fever pitch on Sunday, February 22, during the gold medal showdown between the United States and Canada. The pub hosted a massive watch party that drew crowds eager to witness history.
Fans were treated to a nail-biting finish as Team USA defeated Canada 2-1 in overtime. Jack Hughes scored the game-winning goal, ending a 46-year drought for American men’s Olympic hockey gold. The room erupted when the puck slid past the Canadian goaltender.
Haggard described the energy in the building as palpable and deeply personal for the patrons.
“It was just electric to watch your team play that event and then knowing that this is happening right here in our backyard or in our facility,” Haggard said.
Game Day Highlights:
- Matchup: USA vs. Canada (Men’s Gold Medal Game)
- Result: USA wins 2-1 in Overtime
- Winning Goal: Scored by Jack Hughes
- Local Impact: Standing room only at Riverside Pub
Knowing the magnitude of the rivalry, the pub made the bold call to open its doors early for the broadcast. This decision allowed fans to settle in, order food, and build camaraderie before the puck dropped.
“It turned out to be a great crowd. And then we also had events going on in the rink at that time as well. So everything was just buzzing with excitement and electricity,” Haggard added.
Smashing Revenue Records
The emotional high of the gold medal win translated directly into business success. The combination of national pride and local curiosity created a perfect storm for the new establishment.
As the final buzzer sounded and the “bells were ringing,” patrons celebrated by keeping the food and drinks flowing. Staff members found themselves sprinting to keep up with the demand for burgers, pizzas, and celebratory beverages.
“Thank you to all the families and friends that came out and supported us.”
Upon reviewing the weekend’s financial data, the management team realized they had surpassed their wildest projections. The “USA vs. Canada” watch party didn’t just fill seats; it set a new standard for what the venue could achieve.
“I think we set a couple records this weekend,” Haggard revealed, expressing gratitude for the community’s overwhelming support.
This financial victory provides a crucial momentum boost for the business in its critical first month of operation.
Skating Into the Future
With the Winter Olympics now in the history books, Riverside Pub is already pivoting to its next big opportunity. The successful two-week run proved that the venue can handle high-volume events and deliver a quality guest experience.
Haggard anticipates that the current momentum will carry over into the upcoming playoff seasons for various sports. The pub aims to cement itself as a permanent fixture within the River City Sportsplex team.
Patrons can expect the same high-energy environment as local hockey leagues and national tournaments heat up. The staff is now battle-tested and ready to welcome the next wave of sports enthusiasts.
The grand opening success story serves as a testament to the power of community and perfect timing. Riverside Pub has firmly established itself as more than just a bar; it is now a cornerstone of Grand Junction’s sports culture.
Current Menu Favorites:
- Classic Arena Burgers
- Game Day Pizzas
- Breakfast Sandwiches (served all day)
- Craft Beers and Specialty Cocktails
Residents who missed the Olympic festivities are invited to stop by and experience the new local hotspot firsthand.
A strategic launch coupled with a historic American sports victory has given Riverside Pub a legendary start. As the ice settles in Milan, the warmth of the community support in Grand Junction continues to burn bright. We want to hear from you—did you watch the big game at a local spot? Share your photos and reactions on social media using #GrandJunctionGold and let us know how you celebrated the big win!
