A violent robbery at Joyeria El Ruby, a family-owned jewelry store in Denver, Colorado, has left the community in shock. On June 24, 2024, eight armed suspects stormed the store, stealing over $2 million worth of merchandise. The suspects, described as Hispanic men in their 20s, were caught on surveillance cameras during the heist. The Denver Police Department is actively seeking information from the public to identify and apprehend the culprits.

The Heist Unfolds

The robbery occurred in broad daylight, around 2 p.m., when one suspect was buzzed into the store under the pretense of being a customer. Once inside, he signaled to his accomplices, who then forced their way in. The suspects, armed with handguns, threatened employees and customers, creating a chaotic and terrifying scene. The store’s security cameras captured the suspects grabbing gold chains and other valuable items, stuffing them into duffel bags before fleeing the scene.

The store’s owners, who were present during the robbery, described the ordeal as a nightmare. Lidia Tena, one of the owners, suffered head injuries as the suspects assaulted her while she tried to activate the alarm. Her niece and other family members were also present, adding to the emotional trauma experienced by the victims. Despite the violence, no serious injuries were reported, but the psychological impact on the victims is profound.

Community in Shock

The robbery has left the local community in disbelief. Joyeria El Ruby has been a staple in the West Highland neighborhood for over two decades, known for its friendly service and quality jewelry. The brazen nature of the crime has raised concerns about safety and security in the area. Local residents and business owners are now more vigilant, hoping that the suspects will be caught soon.

Denver Police have released the surveillance footage to the public, urging anyone with information to come forward. The suspects did not attempt to disguise their identities, making it easier for the community to potentially recognize them. The police believe that the suspects had been planning the robbery for some time, given their coordinated actions and knowledge of the store’s layout.

Ongoing Investigation

The investigation into the robbery is ongoing, with Denver Police working tirelessly to track down the suspects. The authorities are following up on leads and tips from the public, hoping to bring the perpetrators to justice. The store’s owners are cooperating fully with the investigation, providing all available evidence to aid in the search.

In the meantime, Joyeria El Ruby remains closed as the owners assess the damage and work to recover from the financial loss. The community has rallied around the family, offering support and assistance during this difficult time. The incident has also sparked discussions about the need for increased security measures in local businesses to prevent such crimes in the future