A treasure hunt is coming to downtown Grand Junction this weekend, offering residents a unique chance to explore their city while winning prizes. Veritas Injury Lawyers will scatter 50 gold coins throughout the downtown area on Saturday, April 5, turning the business district into an interactive game zone where every discovery translates into real shopping power.
Community Event Blends Easter Spirit with Local Business Support
The inaugural Downtown Coin Crawl kicks off at 10 a.m. on Saturday, transforming downtown Grand Junction into a citywide scavenger hunt. Participants who successfully locate one of the hidden gold coins can exchange it for a $50 gift card valid at more than 100 downtown establishments.
Keller Caubarreaux, Managing Shareholder of Veritas Injury Lawyers, explained the creative thinking behind the event. “We just had this idea where we’re like, hey, it’s spring, Easter’s around the corner; let’s just try to do something a little fun,” he said. The law firm designed their own version of an Easter egg hunt, adapting the traditional holiday activity into an urban adventure suitable for all ages.
The gift cards work at a wide variety of locations including shops, restaurants, and breweries, giving winners flexibility in how they use their prize money. This strategic choice ensures the event directly benefits the local economy while providing genuine value to participants.
Event Details and Exchange Location
The coin crawl operates on a straightforward first-come, first-served basis. Organizers will station themselves at the corner of 4th and Main Street, serving as the central exchange point for the duration of the event.
The timeline for Saturday’s hunt includes:
- Event start: 10:00 a.m.
- Event end: 3:00 p.m.
- Exchange location: Corner of 4th and Main Street
- Total coins hidden: 50
- Value per coin: $50 gift card
Caubarreaux emphasized the casual, family-friendly nature of the activity. “Once you find them, you bring them to us and that’s when we’ll do the exchange,” he noted. “And yeah, just a fun way to get out and enjoy the weather and bring your family down, move your body and just have some fun.”
The five-hour window gives participants ample opportunity to search the downtown area at their own pace. Early birds may have an advantage, but the extended timeframe ensures families with different schedules can participate.
Promoting Downtown Business and Community Engagement
Beyond the immediate thrill of the hunt, organizers designed the event with broader community goals in mind. The Downtown Coin Crawl serves a dual purpose of entertainment and economic stimulation.
By requiring gift card redemption at downtown businesses, the event encourages foot traffic to local establishments that form the backbone of Grand Junction’s commercial district. Many participants who come for the coins may discover shops and restaurants they hadn’t previously visited.
The timing coincides with improved spring weather, making outdoor exploration more appealing. Families looking for weekend activities can combine the treasure hunt with dining, shopping, or simply enjoying the downtown atmosphere.
This marks the first time Veritas Injury Lawyers has organized such an event. The response from the community will likely determine whether the coin crawl becomes an annual tradition or expands to other times of the year.
As spring arrives in western Colorado, the Downtown Coin Crawl offers Grand Junction residents an inventive way to engage with their community while supporting local businesses. Whether you find a coin or simply enjoy the search, Saturday’s event promises an afternoon of exploration and connection in the heart of the city. Grab your walking shoes, bring your family, and join the hunt this weekend. If you participate, share your experience and let others know what downtown treasures you discovered along the way.
