Content creators across the United States, including in Grand Junction, Colorado, are grappling with the prospect of losing TikTok as the app faces a potential permanent ban. Following an executive order by President Donald Trump granting a 75-day extension for TikTok to be acquired by a U.S.-based buyer, creators are navigating uncertainty about the platform’s future.
A Digital Lifeline at Risk
For many TikTok users, the app is more than just a creative outlet—it’s a vital source of income and connection. Local influencers shared their concerns about what a potential ban could mean for their livelihoods.
Yoga Meets Adventure: Natalie Magee
Natalie Magee, a local yoga enthusiast, began her TikTok journey to share her passion for wellness and adventure. However, the uncertainty surrounding the platform has left her anxious.
“I was really nervous and still am,” Magee admitted. “We got it back, but for how long? I’ve started posting everywhere, telling my followers where else they can find me.”
Laughter as a Career: Karson Bell
Karson Bell, known to his followers as “Crowboy,” uses TikTok to entertain and bring humor to his audience. For Bell, the app’s potential disappearance was a wake-up call to diversify his presence online.
“I was sad. I’m glad it’s back now, but it felt like a kick in the teeth,” Bell said. “I realized I need to expand to other platforms if I want this to be my full-time job.”
Real Estate Reinvented: Shelby Cannon
For local realtor Shelby Cannon, TikTok has been a game-changer in marketing her properties. She emphasized the platform’s unique role in boosting her business visibility.
“I’ve really leaned heavily into video since TikTok,” Cannon said. “If TikTok goes away, it would be detrimental to my business.”
A Community Like No Other
Beyond income, creators value TikTok for the supportive and engaging community it fosters, which many believe sets it apart from other social media platforms.
“It’s a totally different community compared to Instagram or Facebook,” said Bell. “When I’m getting thousands of comments a day, I’d rather read the ones on TikTok—they’re just more genuine.”
Cannon echoed the sentiment, describing TikTok as “way more positive and supportive.” She added, “It’s not just about losing followers or income. It’s about losing the community we’ve built together.”
Preparing for the Worst
In light of the uncertainty, local influencers are exploring alternative platforms to maintain their audiences and income streams. Magee and Cannon are diversifying across Instagram, Facebook, and YouTube, while Bell is venturing into entrepreneurship by launching his own beer brand.
Despite these proactive steps, creators remain hopeful TikTok can secure a future in the U.S.
The Clock is Ticking
The 75-day extension leaves a narrow window for a U.S. buyer to finalize an acquisition of TikTok. Negotiations are ongoing, but no deal has been reached yet. If the purchase doesn’t go through, the app could face a permanent ban, leaving creators like Magee, Bell, and Cannon to rebuild on new platforms.
As the days count down, TikTok’s future in the U.S. hangs in the balance, and creators are left to ponder how to adapt in an ever-changing digital landscape.