Do Cartier Watches Hold Their Value?

Investing in a luxury watch is always a big decision, especially if you’re considering buying a Cartier watch. Cartier is one of the most popular and revered luxury watch brands in the world, known for their exquisite designs and impeccable craftsmanship.

But if you’re going to spend a lot of money on a Cartier watch, it makes sense to wonder if it’s worth it in the long run. In this guide, we’ll answer the question on every watch lover’s mind – do Cartier watches hold their value?

History of Cartier Watches:

To answer the question of whether Cartier watches hold their value, it’s important to understand the brand’s history. Cartier was founded in 1847 in Paris, France, and quickly became a favorite of royalty and aristocrats for their jewelry designs.

They started making watches in 1853, and their reputation for quality and innovation grew over the years. Today, Cartier watches are still known for their exceptional quality, design, and value.

Factors that Affect the Value of a Cartier Watch:

Several factors affect the value of a Cartier watch in the long run. Some of the most important factors include:

  • Age: Older Cartier watches tend to hold their value better than newer ones.
  • Condition: The condition of the watch significantly impacts its resale value. A well-maintained and regularly serviced watch will hold its value much better than a poorly looked after one.
  • Rarity: The more rare and unique the watch is, the more valuable it is likely to be in the future.
  • Material: The material used for the watch case and bracelet can also affect its value. Precious metals like gold and platinum tend to hold their value better than steel.

Quality of Materials

One of the reasons why Cartier watches hold their value is the quality of materials used in their manufacturing. They use only the finest materials, such as solid gold, platinum, and diamonds. These luxury materials are crafted with precision, resulting in an overall high-quality watch. Buying a Cartier watch is not only a fashion investment but also an investment in quality.

Rarity of the Watch

Cartier releases limited-edition watches and discontinues models to keep the watch’s rarity and exclusivity. This factor adds value to the watch, particularly for collectors who want to own unique, rare pieces. If a watch becomes rare or discontinued, its value will increase as collectors and enthusiasts look to own a piece of history.

Do Cartier Watches Hold Their Value

Resale Value of Cartier Watches

Cartier watches retain their value on the resale market, keeping their value even after several years. With a luxury product, resale value is always an essential factor for buyers to consider. Cartier watches’ resale value is high, particularly for watches with unique or rare designs.

  • Cartier watches retain 80-90% of their value over time
  • Unlike other luxury brands, Cartier watches appreciate over time
  • In some cases, Cartier watches can appreciate more than their original purchase price.

Cartier Watch Models that Hold Their Value:

While not every Cartier watch will hold its value well, there are certain models that are known to retain their value more than others. Some of the Cartier watch models that hold their value the best include:

  • Cartier Tank: The Cartier Tank has been a favorite of watch collectors for generations, thanks to its timeless design and impeccable quality.
  • Cartier Santos: Another iconic Cartier watch, the Santos is known for its sporty yet elegant design and exceptional craftsmanship.
  • Cartier Ballon Bleu: The elegant and sophisticated design of the Cartier Ballon Bleu makes it a favorite of watch enthusiasts around the world.
  • Cartier Drive: The Cartier Drive is a relatively new addition to the Cartier lineup, but it has quickly become popular for its classic yet modern design.

How to Care for Your Cartier Watch:

If you want your Cartier watch to hold its value, it’s essential to take proper care of it. Regular maintenance and upkeep will not only keep your watch running smoothly but also help it retain its value for years to come. Some tips to care for your Cartier watch include:

  • Keep it clean: Regularly wipe your watch with a soft, dry cloth to keep it free of grime, dirt, and sweat.
  • Keep it serviced: Have your Cartier watch serviced regularly by a professional watchmaker to ensure it’s in good working order.
  • Store it safely: Keep your watch in a box or watch winder when you’re not wearing it to protect it from damage.
  • Avoid extreme temperatures: Don’t expose your Cartier watch to extreme temperatures or temperature changes, as this can damage the internal mechanism.

Bottom Line:

So, do Cartier watches hold their value? The answer is yes, in general, Cartier watches do hold their value well in the long run. However, as with any luxury item, there are several factors that affect the resale value of a Cartier watch, including age, condition, rarity, and material. If you invest in a well-maintained Cartier watch and take proper care of it, you can be confident that it will hold its value for years to come.


Investing in a Cartier watch is a significant decision, but based on our research and analysis, Cartier watches do hold their value well in the long run. However, it’s essential to consider several factors, including the watch’s age, condition, rarity, and material before making a purchase. If you’re looking for a Cartier watch that will hold its value well, consider one of the models we mentioned above, and be sure to take proper care of it through regular maintenance and upkeep. Happy watch shopping!

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