Crocs x Super Mario Collection Drops July 15 With Five Clogs

The Crocs x Super Mario collection lands on July 15, 2026, with five Classic Clog styles built around Mario, Yoshi, Bowser, and Princess Peach, plus a long row of co-branded Jibbitz charms. It is Nintendo’s second footwear team-up with Crocs in under a year, sold through crocs.com, the Nintendo Store, and wholesale partners worldwide.

The drop also sits where two strategies meet: Crocs’ march toward $5 billion in annual sales, and Nintendo’s push to put Mario on everything in a year when a new Mario film hits theaters.

The Five Clogs in the Mushroom Kingdom Lineup

This is a five Classic Clog styles release, four of them adult-only and one sized for both grown-ups and kids. Each pair leans on the same tricks Crocs uses across its license work: custom backstraps, raised three-dimensional graphics, and a set of exclusive Jibbitz charms baked into the design rather than sold separately.

The character detailing gets specific. The Bowser clog carries seven PVC spikes on the vamp and five more across the backstrap. The Mario pair tops the upper with a plush red cap and pushes the yellow overall buttons out of the heel cup. Peach goes the other direction with a glitter platform sole and fixed jewels on the strap. Nintendo’s own listing on its Super Mario clog announcement walks through the design cues but skips the price tags.

Those figures have surfaced in pre-launch retail listings. Treat them as reported until the checkout pages go live.

The pricing ladder tells you who each shoe is for. The kid-sized core pair is the cheap entry point, the single-character adult clogs sit in the middle, and the Peach platform is the premium piece of the set.

Jibbitz Charms and Where the Add-Ons Stack Up

Every clog ships with charms attached, but Crocs is also selling Mushroom Kingdom Jibbitz on their own, and that is where buyers tend to spend past the sticker price. The standalone $19.99 five-packs are the volume sellers, with singles filling in the gaps.

The standalone charm options break down like this:

• Mario & Friends 5-Pack with Mario, Yoshi, Princess Peach, Luigi, and Toad
• Super Mario Foes 5-Pack with Bowser, Bowser Jr., a Piranha Plant, a Koopa Troopa, and Shy Guy
• A single Super Star charm for one slot of extra power-up flair
• Five full-body Yoshi charms in pink, yellow, blue, green, and red, the blue one tagged limited edition
• A standalone ? Block charm

That mix is the point. Crocs has spent years turning a $50 shoe into a customizable base, and the charm economy is how a single clog becomes a repeat purchase. A kid who buys the core pair on launch day can keep buying foes, Yoshis, and stars for months without buying another shoe. The full lineup goes live alongside the clogs on the Crocs storefront and the Nintendo Store.

Why Crocs Keeps Buying Into Big Pop-Culture Names

The cute Mario shoe is the part you see. The business behind it is a collaboration machine that has been compounding for the better part of a decade. Crocs ran its first branded tie-up in 2017, and co-branded drops have since become a core part of how the company stays culturally relevant and moves product at full price.

The financial backdrop explains the appetite for licenses like this one.

• $4 billion in total revenue at Crocs, Inc. for 2025
• $3.3 billion of that from the Crocs brand itself, with the rest from Hey Dude
• $5 billion the revenue mark management has set its sights on
• 2017 marks the start of the branded-collaboration model now running across the lineup

A Roster Built on Borrowed Heat

Mario joins a crowded recent slate. In 2025 alone, Crocs ran first-time hookups with Bape and Haribo and a third round with designer Simone Rocha, and the LEGO partnership showed the brand will even court a little online mockery if it keeps the shoe in the conversation. Each tie-up rents an audience that already cares about something, then sells them a clog they can decorate.

Gaming Is the Next Aisle

What Nintendo brings that a candy brand cannot is a fanbase that spans ages and decades. Mario sells to the kid playing now and the parent who played in the 1990s, which is exactly the wide demographic Crocs wants as it chases that $5 billion target through new categories and markets. Game licenses give the brand a way into households that a fashion collab never reaches.

Mario Is Everywhere in 2026

The clog timing is not random. Nintendo is in the middle of its loudest merchandising stretch in years, anchored by The Super Mario Galaxy Movie, which Universal releases in the United States on April 3 ahead of a late-April debut in Japan. A film puts Mario on screens, in trailers, and on store shelves all at once, and licensing partners line up to ride the wave.

Crocs is one of several brands moving in. Lush has lined up a limited-edition range tied to the same film, and Nintendo keeps expanding its own apparel and goods through the official Mushroom Kingdom merchandise shop. The company has built theme-park lands, a film slate, and a deep bench of licensing deals, and footwear is a logical extension of that playbook.

For Nintendo, a clog is low-risk reach. It does not cost the company a game delay or a hardware bet, and it puts the character in front of shoppers who may never pick up a controller but will happily wear a blue clog covered in coins.

How the Mario Drop Stacks Up Against the Animal Crossing Debut

This is the second act, not the first. Nintendo and Crocs opened their footwear partnership with an Animal Crossing collection that launched in the United States on August 26, 2025, anchored by a $69.99 adult platform clog and a $54.99 kids pair, with Jibbitz modeled on Tom Nook, K.K. Slider, a house, and an apple tree. The details still sit on Crocs’ own Animal Crossing collection page and in Nintendo’s first-ever Crocs announcement.

The Mario set widens the bet. Where Animal Crossing leaned on one calm, cozy aesthetic, the new lineup splits into five distinct characters, runs the top price up to $89.99 for the Peach platform, and stacks heavier add-on hardware like Bowser’s spikes. The franchise is also bigger and louder than Animal Crossing, with a movie pushing it. That gives Crocs a deeper bench of charms to sell and a built-in reason for a buyer to want more than one pair.

The collection goes on sale at crocs.com and the Nintendo Store, with the character clogs adult-only and the kid-sized core pair the single entry point for younger Mario fans.

Frequently Asked Questions

When does the Crocs x Super Mario collection come out?

The collection launches on July 15, 2026, in the United States, with availability rolling out to wholesale partners globally around the same window.

Where can you buy the Super Mario Crocs?

Crocs is selling the lineup through crocs.com, the Nintendo Store, and select wholesale retail partners worldwide. Charms and clogs go live together on launch day.

How much do the Super Mario Crocs cost?

Reported pricing puts the Super Mario Core Classic Clog at $69.99 for adults and $54.99 for kids, the Mario, Yoshi, and Bowser clogs at $79.99 each, and the Princess Peach Platform Clog at $89.99. Standalone Jibbitz five-packs are $19.99. Nintendo’s announcement did not list prices, so confirm at checkout.

Which characters are in the collection?

The clogs cover Mario, Yoshi, Bowser, and Princess Peach, plus a general Super Mario core pair. The charm packs add Luigi, Toad, Bowser Jr., a Piranha Plant, a Koopa Troopa, Shy Guy, and multiple Yoshi colors.

Is this the first Nintendo and Crocs collaboration?

No. The two launched their first footwear collection together around an Animal Crossing range that went on sale in August 2025. The Super Mario set is the second drop in that partnership.

Do the Mario Crocs come in kids’ sizes?

Only the Super Mario Core Classic Clog is offered in kids’ sizes. The Mario, Yoshi, Bowser, and Princess Peach styles are adult-only.