Samsung Sets Galaxy Unpacked for July 22 in London With a Wider Fold

Samsung has confirmed its next Galaxy Unpacked for July 22, 2026, in London, U.K., with a livestream starting at 2 p.m. BST. The invitation carries the tagline “A New Shape Unfolds,” pointing to the wider book-style foldable that has been the subject of leaks for months. The livestream will run on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel.

Reservations are open now on Samsung’s site, with a $30 credit waiting for buyers who pre-order the same device with the same email address. The event is Samsung’s first Unpacked in London, a city it has used for some of its biggest marketing pushes. Samsung is widely expected to unveil three foldables at the keynote: a wider Galaxy Z Fold 8, a top-tier Galaxy Z Fold 8 Ultra, and the clamshell Galaxy Z Flip 8. The Unpacked lands a few weeks before Google’s Pixel 11 event on August 12 and months before Apple’s rumored foldable iPhone, a fall launch that could reset the category Samsung has led since 2019.

London Hosts Galaxy Unpacked on July 22

Samsung’s UK support page confirms the keynote at 2:00 p.m. BST, and the livestream will run on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel. The same hour translates to 9 a.m. EDT, 3 p.m. CEST, and 6 a.m. PT, per coverage of the announcement. The London venue is a first for the summer Unpacked, which Samsung has run out of Seoul and US cities in recent years. Reservations are already open on Samsung’s site and in the Shop Samsung app, and the process is commitment-free, per Samsung’s own Unpacked support page.

The invitation that landed this week leads with the tagline “A New Shape Unfolds,” printed in small letters down one side of a torn ticket graphic. Samsung’s own framing positions the event as a next step in the foldable category the company has defined since 2019. Samsung kept the rest of the event details thin, and the lineup, the prices, and the question of whether the Galaxy Glasses will appear on stage are all still officially unconfirmed.

The wider Z Fold 8 has not been officially named in any Samsung-issued material, though the “New Shape” teaser campaign and the invitation tagline both point in the same direction. The reservation page is the other door into the event, and putting a name down on Samsung’s site is commitment-free until pre-orders open after the keynote.

The ‘New Shape’ Tease Points to a Wider Foldable

Samsung has begun teasing the event with a parallel campaign built around a “New Shape. New Joy.” tagline. Smartprix reports Samsung has shared six teaser videos across its Instagram and YouTube channels, all built around a large rectangular shape that transforms into a boxier, wider shape on screen. None of the teasers show the device itself, but the animation matches the wider book-style foldable that has circulated in leaks for months.

The wider Z Fold 8 is the centerpiece of the keynote, and the leaks have settled on a fairly detailed spec sheet. Here is the current spec sheet, as reported by Smartprix.

• Cover display: 5.4-inch, 120Hz
• Inner display: 7.6-inch, 120Hz
• Chipset: Snapdragon 8 Elite Gen 5 for Galaxy
• Cameras: 50MP main, 50MP ultrawide, 10MP front
• Battery: 4,800 mAh with 45W wired and 25W wireless

Engadget notes that the global RAM shortage is making major upgrades cost prohibitive for 2026, a constraint that shapes what the wider Z Fold 8 can ship with this year. Mashable adds that the cover display and inner display dimensions echo the rumored aspect ratio of Apple’s still-unannounced foldable iPhone, a form factor that has also surfaced in the India BIS certification of the wider Z Fold 8 and in a separate leak pegging the Z Fold 8 Wide at 201 grams.

That parallel is the strategic core of the wider Z Fold 8 story. Samsung is widely expected to put a wider book-style foldable on sale months before the rival reaches the same form factor. The Galaxy Z TriFold, Samsung’s $2,899 three-screen device, launched in select countries last year and was quickly discontinued after it failed to find an audience, per Thurrott. Samsung is now placing its wider Z Fold 8 in the same lane as the rumored aspect ratio, with the wider form factor arriving months earlier than the rival’s expected launch.

A Three-Foldable Lineup

Smartprix reports Samsung is expected to unveil three foldables at the keynote, and leaks have settled on the names. The wider Z Fold 8 headlines the book-style pair, joined by a Z Fold 8 Ultra that succeeds last year’s Z Fold 7 as Samsung’s top-tier foldable. The Galaxy Z Flip 8 rounds out the trio as the clamshell option, with Samsung expected to keep the same general design and add a reworked hinge, improved performance, and a lighter chassis.

The Z Fold 8 Ultra is the more conservative of the two book-style devices. Engadget reports it will feature a less obvious crease, an updated processor, three rear cameras, and possibly faster charging. The standard Z Fold 8, in contrast, is the wider one and may carry only two rear cameras instead of the three that shipped on the Z Fold 7, a cost-driven choice linked to the same RAM shortage that has rippled through the Android supply chain this year. Mashable describes the Z Fold 8 Ultra as fairly similar in design to the Z Fold 7, with a new Snapdragon chip and a stronger 200MP main camera. Engadget also notes that putting two different book-style foldables on the same Unpacked stage would be a first for Samsung.

The Z Flip 8 follows the same modest-upgrade pattern. Mashable reports the design is roughly the same as the Z Flip 7, with a better processor and a less visible crease as the main changes. The lineup signals a year of refinement rather than reinvention, and the wider Z Fold 8 is the one new shape Samsung is asking the world to notice.

What Else Is Expected Beyond the Foldables

The foldables share the stage with two new Galaxy Watches and at least two other devices that have surfaced in the lead-up. Mashable reports Samsung is expected to unveil the Galaxy Watch 9 and the Galaxy Watch Ultra 2, with the rugged Ultra model said to carry classic numbers on the watch face, a thinner bezel, and improved side buttons. The Galaxy Watch Classic line appears to be off the 2026 roster entirely, with confirmation reportedly coming through code in the latest Galaxy Wearable app. Both watches are expected to run on a new chipset, and the Watch Ultra 2 is also tipped to ship with a 5,000-nit peak brightness OLED.

Samsung is also tipped to show the Galaxy Glasses, the smart eyewear it teased at February’s Unpacked. Mashable reports the glasses will work similarly to Meta’s recent smart specs, with on-board cameras and a built-in AI assistant powered by Google Gemini, and no augmented-reality or heads-up display. A new clip-on earbud called the Galaxy Able has also been tipped via the Galaxy Wearable app code, with the “Buds” branding dropped from its name.

• Galaxy Watch 9: the base smartwatch for 2026, on a new chipset
• Galaxy Watch Ultra 2: the rugged model, with classic numbers on the face, thinner bezel, and improved side buttons
• Galaxy Glasses: smart eyewear with on-board cameras and Google Gemini, no AR
• Galaxy Able: a clip-on earbud tipped via the Galaxy Wearable app, with the Buds branding dropped

The Reservation Deal and What Samsung Hasn’t Said

Reservations are open now on Samsung’s site and in the Shop Samsung app, and the perk has shrunk from last year. Thurrott reports the company is offering a $30 credit to anyone who reserves and then pre-orders the same device with the same email address. Engadget confirms the same $30 credit, and the reservation page stays open until pre-orders begin after the keynote. The credit is one-time, non-transferable, and applies to accessories, Buds, Watches, Samsung Care+, or a Galaxy Ring rather than the device itself.

The $30 figure is also lower than the $50 reservation credit Samsung ran for last year’s Z Fold 7 launch. The reservation page also advertises a higher headline ceiling of up to $1,230 in total savings when the $30 credit is stacked on top of an eligible trade-in, a math breakdown laid out in the $1,230 reservation savings breakdown. A separate $200 Samsung Credit is available for buyers who skip the trade-in and apply it to Buds, Watches, Tablets, or select accessories. The reservation page’s fine print spells out the conditions: the credit is lost if the order is returned, and any unused value is forfeit when the certificate is first used. The deal is commitment-free until pre-orders open.

Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

That line is from Samsung Electronics, the company hosting the event, in its invitation to the Galaxy Unpacked. The sentence sat next to a torn-ticket graphic carrying the “A New Shape Unfolds” tagline.

Samsung has officially confirmed the date, the city, the time, and the reservation offer, and it has stopped there. The company has not yet confirmed the device list, the prices, or whether the Galaxy Glasses will appear on stage. The wider Z Fold 8 itself has not been named in any Samsung-issued material, though leaks and Samsung’s own teaser channels have all pointed in the same direction.

Samsung’s Wider Foldable, Set Against the Foldable iPhone

The foldable iPhone is widely expected to launch later this fall, with Thurrott reporting a price tag of around $2,000. The wider Z Fold 8 lands on Samsung’s shelves months before it does, in the same wider form factor.

Samsung is positioning the wider Z Fold 8 ahead of the rival in a form factor the two devices are widely tipped to share. The wider inner display is positioned as better suited to video and gaming, and the aspect ratio matches what leaks have described. Samsung will be selling the wider Z Fold 8 for months before the rival arrives.

The wider Z Fold 8 also arrives under supply-chain pressure that has rippled through the Android side of the industry. Engadget reports the global RAM shortage is making major upgrades cost prohibitive for 2026, one reason the standard Z Fold 8 is tipped to ship with only two rear cameras. Mashable framed the same constraint as a near-certain year-over-year price increase across the Z Fold 8 family. Thurrott adds that Samsung’s $2,899 Galaxy Z TriFold, which launched in select countries last year, was quickly discontinued after it failed to find an audience. The wider Z Fold 8 sticks to a form factor the iPhone is also reportedly adopting.

Samsung will not be the only phone maker with a foldable on stage this summer. Google has announced its Pixel 11 event for August 12, and the Pixel 11 lineup is widely expected to include a Pixel 11 Fold model, per Thurrott.

How to Watch the Galaxy Unpacked Keynote

The keynote streams on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel. No registration is required, and Samsung’s UK support page says viewers can add the event to a calendar on Samsung.com to get a reminder. The livestream opens in three time zones at once, and the rest of the event’s surprises are still under wraps.

1. 2 p.m. BST in London
2. 9 a.m. EDT in New York (6 a.m. PT in San Francisco)
3. 3 p.m. CEST in Paris and Berlin

The reservation page is the other door into the event, and it is open now. Putting a name down costs nothing, and the credit locks in if the same email address is used to pre-order the same device. The reservation stays open until pre-orders begin after the keynote, and the credit is one-time, non-transferable, and applies to accessories, Buds, Watches, Samsung Care+, or a Galaxy Ring rather than the device itself. The keynote itself is where the wider Z Fold 8, the Z Fold 8 Ultra, the Z Flip 8, and the rest of the lineup will be officially confirmed.

Frequently Asked Questions

When is Samsung’s July 2026 Galaxy Unpacked?

Samsung has confirmed the event for July 22, 2026, in London, U.K. The keynote begins at 2 p.m. BST, 9 a.m. EDT, 3 p.m. CEST, and 6 a.m. PT.

What products will Samsung unveil on July 22?

Samsung is widely expected to unveil the wider Galaxy Z Fold 8, the top-tier Galaxy Z Fold 8 Ultra, the clamshell Galaxy Z Flip 8, the Galaxy Watch 9, the Galaxy Watch Ultra 2, the Galaxy Glasses, and the clip-on Galaxy Able earbud. Samsung has not officially confirmed the device list.

How much can I save with a Samsung Unpacked reservation?

Samsung is offering a $30 reservation credit, down from $50 at last year’s Z Fold 7 launch. The reservation page also advertises up to $1,230 in total savings when the credit is stacked with an eligible trade-in.

How do I watch the Unpacked livestream?

The keynote streams on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel. No registration is required.

Will the Galaxy Glasses be unveiled at the event?

The Galaxy Glasses are widely tipped to make their debut at the July 22 Unpacked, and Mashable reports they will feature on-board cameras and a Google Gemini AI assistant. Samsung has not officially confirmed the Glasses’ appearance on stage.