Celsius Holdings, the company behind the popular energy drink brand, has appointed Fort Wayne native Eric Hanson as its new president and chief operating officer. Hanson, a Carroll High School graduate, will assume his new role on March 24, leading the company’s growth-focused initiatives.
From PepsiCo to Celsius: Hanson’s Industry Experience
With nearly 30 years at PepsiCo, Hanson brings extensive experience in brand management and strategic partnerships. His most recent role as Senior Vice President of Strategic Partnerships saw him oversee a portfolio of brands generating more than $3 billion in annual revenue. He also holds a Bachelor of Science from Indiana University’s Kelley School of Business.
Celsius Chairman and CEO John Fieldly expressed confidence in Hanson’s leadership, stating, “Eric is a proven leader with a wealth of expertise, positioning him well to drive strategic collaboration among our seasoned teams and to lead the integration and optimization of our acquisitions.”
Celsius Expands Its Market Reach
Celsius Holdings has experienced significant growth in the energy drink sector, challenging established brands with its focus on fitness-oriented beverages. The company has formed key distribution partnerships, including a notable deal with PepsiCo, which helped expand its retail presence nationwide.
- Hanson’s appointment signals a continued push for expansion.
- Celsius has positioned itself as a strong competitor in the energy drink market.
- The company aims to strengthen its distribution and consumer reach.
What This Means for Celsius Moving Forward
Hanson’s role will focus on optimizing acquisitions and fostering collaboration across Celsius’ teams. His tenure at PepsiCo, coupled with his knowledge of the beverage industry, aligns with the company’s aggressive growth strategy.
“Eric’s leadership will be instrumental as we continue expanding our reach to more consumers in more places,” Fieldly added.
With the energy drink industry booming, Celsius aims to capitalize on increasing demand, leveraging Hanson’s expertise to maintain its momentum.
