Fourth of July Sales That Are Still Live After the Holiday

Fourth of July sales didn’t end with the holiday. Ulta’s Big Summer Beauty Sale runs through July 11, 2026, per the brand’s own promotion page. Amazon’s Fourth of July event still lists cuts of up to 70% off sitewide. Casper’s mattress page is still discounting its Dream and Snow lines at 30% and 35%, and Brooklinen has left its bundle markdowns up on its sale page. NBC Select, the deals vertical at NBC News, has been running a Fourth of July sales list since late June and continued updating it through the holiday weekend.

The outlet’s selection criteria: at least 20% off, four-star average rating from hundreds of customer reviews on Amazon. Several of the sales on that list are still live this week. The extension windows are explicit on the brand sites, and the gaps between the calendar and the checkout page are where the practical shoppers are looking this week.

What Sales Are Still Live After the Holiday

The Fourth fell on a Saturday this year, and several of the biggest sales on the calendar explicitly run past it. Ulta’s Big Summer Beauty Sale runs through July 11, per the brand’s own promotion page. The Home Depot’s Red, White & Blue Savings Event runs through July 8, per NBC Select’s running list. Other major sales, including Wayfair’s up to 70% off sitewide, don’t have published end dates but are still running.

The apparel sales that ran through the holiday don’t all have published end dates. NBC Select’s list shows Lululemon at up to 30% off during its Summer Sale, Athleta at up to 60% off during its Semi-Annual Sale, and Gap at up to 50% off during its Summer Sale. The same pattern runs through Wayfair at up to 70% off sitewide, REI at up to 50% off outdoor gear and apparel, and Amazon itself. Where a retailer hasn’t published an end date, the listed discount reflects the running sale as of this week. The longer-running the sale, the less likely it is to be the deepest cut of the year on any given item.

Below is what is still live, with explicit end dates where the brands published them. Macy’s, Dick’s Sporting Goods, Best Buy, and Target closed on or just after the holiday and are listed separately below. The table does not include every sale NBC Select tracks, only the ones whose end dates were explicitly published or whose ongoing status is verified this week. For shoppers still hunting a discount past the holiday, the table is the shortlist.

Amazon’s Echo of Prime Day

Amazon’s Fourth of July sale was framed by NBC Select as “Prime Day just got extended.” The event is still running this week with deals up to 70% off sitewide. The biggest single price drop on NBC Select’s list is the AirPods 4, sitting at $99 on Amazon, down from $129. That’s a $30 cut, the deepest NBC Select tracked on the AirPods line during the holiday window. The brand’s ear-tip-free semi-open fit and five-hour battery life make the AirPods 4 a popular entry-level pick, per NBC Select’s coverage.

Beyond AirPods, NBC Select’s verified Amazon deals include 46% off the Niagara Sleep Solution Ultra Soft Mattress Topper, 43% off the De’Longhi La Specialista Arte Evo Espresso Machine, and 44% off the Jackery Explorer 1000 v2 Portable Power Station. The Bose QuietComfort Bluetooth Headphones were listed at 42% off. A 32% cut on the Keurig K-Duo Hot & Iced Single Serve & Carafe Coffee Maker made the brewer a popular pick.

• $99: AirPods 4 on Amazon, down from $129
• 70%: maximum Amazon discount during the Fourth of July event
• 46%: off the Niagara Sleep Solution Ultra Soft Mattress Topper
• 44%: off the Jackery Explorer 1000 v2 Portable Power Station
• 42%: off the Bose QuietComfort Bluetooth Headphones

NBC Select’s editorial standard for the Amazon list is explicit: each item must be at least 20% off, with at least a four-star average rating from hundreds of customer reviews. The filter hasn’t changed for the post-holiday week. The outlet notes that products “tend to go out of stock or become unavailable in certain colors or sizes soon after” the discount goes live. The caveat is the practical reason to move this week rather than waiting on a phantom Prime Day-style follow-up. The same selection bar applied during the holiday and applies now.

Casper’s Mattress Sale Is Still Running at 35% Off

Mattress brands are among the slowest to mark down, which is why a 35% sitewide cut at Casper’s current Fourth of July mattress page is worth attention this week. The brand’s sale page is still live and still discounting. The Dream Max runs $1,765 against a “Comp. Value” of $2,720, a 35% cut. The Snow Max, Casper’s cooling model, sits at $2,190 against $3,370.

The mid-range lines are discounted less steeply but still worth comparing. The One, Casper’s entry-level foam mattress, is $699 against $874. The Snow cooling model runs $1,480 against $2,120, a 30% cut.

Bundles get the deepest single cut on the page. Casper’s Dream Bundle, which pairs a Dream or Dream Max mattress with a foundation and a waterproof protector, runs $1,318.20 against $2,028. The Snow Bundle, with a Snow or Snow Max mattress, foundation, and breathable protector, is $1,656.20 against $2,548. Both are 35% off. Casper’s Comp. Value, per the brand’s own language on the sale page, reflects “the price at which we or third parties have offered this item or a comparable item.”

• Dream Max: $1,765 (Comp. Value $2,720), 35% off
• Snow Max: $2,190 (Comp. Value $3,370), 35% off
• Dream: $1,130 (Comp. Value $1,620), 30% off
• Snow: $1,480 (Comp. Value $2,120), 30% off
• The One: $699 (Comp. Value $874), 20% off
• Cloud One: $899 (Comp. Value $1,124), 20% off
• Snug: $499 (Comp. Value $599), save $100
• Dream Bundle: $1,318.20 (Comp. Value $2,028), 35% off
• Snow Bundle: $1,656.20 (Comp. Value $2,548), 35% off

Bedding and Bath Held the Discounts

Brooklinen’s Fourth of July sale appeared on NBC Select’s running list at “up to 50% off sheet sets, towels, duvet covers and bundles.” The brand’s own sale page is still live this week at Brooklinen’s current 4th of July sale page, with cuts running deeper on bundles than on individual sheet sets. The Luxe Sateen Core Sheet Set is at $144 against $169, a 15% discount. The Classic Percale Core Sheet Set is at $135 against $159. The brand’s bundle pricing gets the better cut: the Luxe Sateen Hardcore Sheet Bundle is $284 against $407, a 30% discount.

Brooklinen’s last-call section runs up to 75% off final-sale items, with sheets, towels, and home essentials listed separately from the main 4th of July landing page. Final sale means no restocks, and the brand notes that selection is limited. The Percale Sham on Brooklinen’s sale page lists a 75% cut, from $79 to $19.75, one of the steepest single markdowns visible on the brand’s site this week. Shoppers looking for the deepest percentage cuts find them in last-call rather than the main bundle sale.

The combination of bundle pricing and last-call gives Brooklinen’s running discounts a layered structure rather than a single number to chase. A shopper who wants the lowest dollar price picks the bundle; a shopper who wants the highest percentage off picks the last-call shelf.

Apparel Sites Held Their Discounts Too

Apparel was the deepest cut of the holiday weekend, and several sales are still running into this week. NBC Select’s list shows Lululemon at up to 30% off during its Summer Sale, Athleta at up to 60% off during its Semi-Annual Sale, Gap at up to 50% off during its Summer Sale, and Lands’ End at up to 70% off sitewide using code POOLPARTY. None of those sales has a published end date on the brands’ own pages, per the NBC Select running list. Wayfair at up to 70% off sitewide and REI at up to 50% off outdoor gear and apparel sit in the same ongoing bucket.

Athleta’s Semi-Annual Sale and Gap’s Summer Sale overlap on activewear and casual basics, which is the practical reason to compare the two this week before pulling a trigger on either. Athleta’s 60% cut is the deepest activewear markdown on NBC Select’s running list. The overlap with Lululemon’s 30% Summer Sale gives shoppers a three-brand comparison on leggings and tops.

What Already Closed This Weekend

A handful of high-profile sales closed on or just after the holiday. Target’s Fourth of July event ran through July 4 with up to 40% off swimwear, tech, sunscreens, shoes, and more, per NBC Select. Best Buy’s tech and home appliance event ran through July 5 with up to 45% off. Macy’s summer event ran through July 5 with up to 60% off. Dick’s Sporting Goods ran through July 4 with up to 50% off apparel and outdoor gear.

NBC Select’s running list notes that several of these sales “tend to go out of stock or become unavailable in certain colors or sizes soon after” the discount goes live. Stock after the holiday is thinner than it was the week before, and some sizes and colors are gone. Shoppers holding out for a specific configuration may find the pickings limited by midweek.

For shoppers who missed the cutoff, the next major US sale event is Amazon Prime Day in October. Individual brand sales like Casper’s mattress markdowns and Brooklinen’s bundle markdowns will continue to run between now and then, with The Home Depot’s Red, White & Blue Savings Event ending July 8 and Ulta’s Big Summer Beauty Sale ending July 11. Readers looking for a separate editorial sweep can compare our 54-pick July 4 deals roundup from last week. The longest-running window on the running list is Ulta’s Big Summer Beauty Sale, which gives beauty shoppers four more days to act.

Frequently Asked Questions

When do the remaining Fourth of July sales end?

Ulta’s Big Summer Beauty Sale ends July 11, 2026, per Ulta’s own promotion page. The Home Depot’s Red, White & Blue Savings Event ends July 8, per NBC Select’s running list. Most apparel sales, including Lululemon’s Summer Sale and Athleta’s Semi-Annual Sale, do not have a published end date and have been left running into this week.

What are the deepest discounts still live this week?

Casper’s Fourth of July Mattress Sale page lists the Dream Max at $1,765 against $2,720 and the Snow Max at $2,190 against $3,370, both 35% off. Brooklinen’s sale page shows the Luxe Sateen Hardcore Sheet Bundle at $284 against $407, a 30% discount. Lululemon, Athleta, and Gap are running overlapping apparel sales, per NBC Select’s running list.

What’s the best AirPods deal still available?

AirPods 4 are at $99 on Amazon, down from $129, per NBC Select’s running list. The same outlet lists the Bose QuietComfort Bluetooth Headphones at 42% off on Amazon. NBC Select’s selection criteria is at least 20% off and four-star average from hundreds of customer reviews on Amazon.

Is Casper really 35% off?

Casper’s Fourth of July Mattress Sale page lists the Dream Max at $1,765 against a Comp. Value of $2,720, a 35% cut. The Snow Max is $2,190 against $3,370. Bundles reach the same 35% off, with the Dream Bundle at $1,318.20 against $2,028 and the Snow Bundle at $1,656.20 against $2,548.

How do I tell if a Fourth of July sale is worth it?

NBC Select uses three filters for its running list: at least 20% off, at least a four-star average rating from hundreds of customer reviews on Amazon, and inclusion in the outlet’s previous reporting or staff testing. The same filters apply this week. Brand-claimed discount codes should be checked against the brand’s own sale page to confirm the percentage applies to the specific item, not just to a sitewide sale floor.