Lamborghini banks 2027 revenue with sold-out Revuelto SV

Lamborghini capped its new Revuelto SV at 1,963 units, the same number as its founding year, and pre-selling has already locked in most of them for deliveries that begin in 2027. The car starts at $741,172 and carries a combined 1,065 CV and 1,425 Nm system output, making it the most powerful production model the company has ever built.

That allocation arrives after a first half in which the brand posted record revenue on fewer deliveries, squeezed by U.S. tariffs and softer demand in key markets. The SV’s job is not only the Hockenheimring lap record. It is to bank high average selling prices years ahead while the company keeps total volume disciplined.

What the Revuelto SV actually brings

Unveiled on the lawn at The Quail during Monterey Car Week on August 14, the SV takes the standard Revuelto’s V12 hybrid layout and turns every dial harder. The 6.5-liter naturally aspirated V12 now works with three electric motors and a larger 7.3 kWh battery to hit 1,065 CV. System torque reaches 1,425 Nm. Official figures put 0-100 km/h at 2.4 seconds and 0-200 km/h at 6.7 seconds, with a top speed above 345 km/h.

• 1,065 CV combined output, up roughly 50 CV on the base Revuelto
• 1,963 units total production, reserved for loyal customers and collectors
• $741,172 starting price before Ad Personam options and carbon packages
• 1:41.6 Hockenheimring production-car lap by factory driver Marco Mapelli

Aerodynamics deliver 80 percent more total downforce than the standard Revuelto and a 60 percent gain in downforce-to-drag efficiency. New GT3-derived adjustable dampers, CCM-R Plus carbon-ceramic brakes, and Bridgestone Potenza Race R tires sit under a fixed double-element rear wing and sharper front aero. A dedicated Pilota driving mode joins the ANIMA system. Interior weight drops with carbon door panels and optional monocoque race seats. Full official Revuelto SV model specifications sit on the company site.

CEO Stephan Winkelmann called it “Lamborghini DNA in its purest form.” Product line director Alessandro Farmeschi told CNBC the goal was a more race-oriented car that still delivers the brand’s signature adrenaline.

Record revenue on fewer cars

In the first six months of 2026 Automobili Lamborghini recorded the highest half-year revenue of 1.74 billion euros, up 7.4 percent from the same period in 2025. Deliveries fell 4.6 percent to 5,422 vehicles. Operating profit came in at 395 million euros with a 22.7 percent margin, down from 431 million euros and 26.5 percent a year earlier.

CFO Paolo Poma pointed to higher U.S. tariffs introduced in 2025 and adverse exchange rates. Winkelmann said the company “had less cars sold, and with less margin on those cars” when discussing earlier full-year results. The brand raised prices on Revuelto, Temerario and Urus models but could not fully offset the tariff burden without further damping demand. The order book still shows roughly one year of wait time across the range.

Revenue rose because each car carried a higher average price. That is the model the SV is built to amplify.

U.S. market share slipped while Ferrari edged ahead

The United States remains Lamborghini’s largest market. Registrations there fell about 20 percent in the first half, from 1,652 to 1,328 units according to figures reported by autonext. Ferrari registrations rose 3 percent to 1,655 in the same window. The two brands that are routinely compared moved in opposite directions where it matters most.

Tariffs hit every European exotic shipped into the country. Softer Chinese luxury demand and European uncertainty added pressure. The relevant luxury segment contracted 7.7 percent overall. Lamborghini still outperformed that decline on a global basis, but the U.S. gap with Ferrari is the clearest competitive signal in the half-year numbers.

• U.S. tariffs raised landed costs that could not be fully passed through
• China luxury softness and Middle East conflict added drag
• European market uncertainty further cooled the segment

Limited specials like the SV sit outside that volume battle. They feed the mythology and the margin.

How 1,963 cars rewrite the 2027 arithmetic

At roughly $750,000 average transaction before heavy personalization, 1,963 units imply at least $1.47 billion in future revenue. Deliveries start in 2027, so the income statement impact lands after the current tariff and volume pressures have already shown up. Winkelmann told Yahoo Finance that pre-selling activities around the globe produced a “very, very good” response, adding that the outcome was expected.

CNBC noted that most Lamborghini limited editions are sold out by the time they are publicly announced. SV models historically command premiums and hold value on the collector market. On X, owners and enthusiasts posted allocation questions and at least one claim of having just ordered a car in the days after the reveal, matching the company’s description of strong early demand from its core client base.

The second-order effect is straightforward. Volume can stay flat or even dip while the mix shifts toward higher-ASP specials. Record revenue becomes possible on fewer total cars. Brand exclusivity is protected because the hard cap will not move. Collectors get a car that will be rare from day one. The 2027 books gain a multi-year stream that is already largely spoken for.

Super Veloce line runs back to the 1971 Miura

SV has meant Super Veloce since the Miura SV more than five decades ago. Every major V12 generation has carried a more extreme, lighter, higher-downforce version aimed at drivers who want the purest expression of the car. The Revuelto SV continues that line with racing-derived suspension kinematics that Lamborghini says improve agility 17 percent and lateral grip 10 percent over the base car.

1. 1971, Miura SV establishes the Super Veloce badge as the extreme performance cut
2. Later V12 eras, Countach, Diablo, Murciélago and Aventador each received SV or SVJ variants that became era icons
3. August 2026, Revuelto SV debuts as the first hybrid-era Super Veloce, limited to founding-year volume

Winkelmann linked the new car directly to that lineage: limited cars become collectible, and Super Veloces since the Miura have turned into icons of their eras. The fixed wing, single-nut center-lock wheels, and red Pilota selector are the visual and tactile signals that this one belongs in the same family.

Who gets one and what happens when deliveries start

The company says the 1,963 cars are reserved for the brand’s most loyal customers and collectors. That is the usual language for these programs, and it matches the pre-sell pattern. Base Revuelto demand remains strong enough that the order book sits at about one year. The SV sits on top of that queue as a separate, capped stream.

Personalization through Ad Personam will push many cars well above the $741,172 start. Carbon packages, special paints, and interior materials are where the real margin lives. Once cars begin reaching owners in 2027, residual values will be watched closely. Historical SV models have tended to hold or gain value relative to their standard siblings, which is part of the purchase calculation for the clients who receive allocations.

That same logic appears in other corners of extreme luxury, where pieces of ultra-luxury gear that outprices many Ferraris sell on scarcity and performance claims rather than volume.

The mix shift that follows from a sold-out special

Lamborghini’s three volume pillars remain the Revuelto, Urus SE and Temerario. Specials and few-offs sit above them. By filling the SV order book early, the company reduces uncertainty around a high-margin slice of future revenue while it manages the tariff and demand headwinds that hit the broader range. Fewer total deliveries can still produce higher revenue if the average transaction price keeps climbing. That is exactly what H1 already showed.

Ferrari’s small U.S. gain in the same period underscores the competitive pressure. Lamborghini’s answer is not to chase volume. It is to make the cars it does sell more expensive, more exclusive, and more tightly allocated. The Revuelto SV is the clearest recent expression of that choice. Its lap record and power figures generate the headlines. The 1,963 hard cap and the 2027 delivery calendar do the quieter work of reshaping the income statement two years out.

Whether that discipline holds as the cars reach customers will be visible in the next full-year results. For now the allocation is largely done, the price is set, and the production number will not rise.

Frequently Asked Questions

How many Lamborghini Revuelto SV cars will be built?

Production is capped at exactly 1,963 units, a number chosen to match the year Automobili Lamborghini was founded. The company has stated the series is reserved for its most loyal customers and collectors and will not be expanded.

What is the horsepower and torque of the Revuelto SV?

The hybrid powertrain produces 1,065 CV (783 kW) and 1,425 Nm of system torque. The 6.5-liter V12 alone makes 825 CV at 9,250 rpm, with three electric motors and a 7.3 kWh battery supplying the rest.

How much does the Lamborghini Revuelto SV cost?

The starting price is $741,172 in the United States before options. Ad Personam personalization, carbon-fiber packages and special paints typically raise the transaction price substantially above that base.

When do Revuelto SV customer deliveries begin?

Customer deliveries are scheduled to start in 2027. Pre-selling activity was already underway before the public debut in August 2026, and the company described the early response as very strong.

What does SV mean on a Lamborghini?

SV stands for Super Veloce, Italian for super fast. The badge has marked the extreme performance version of Lamborghini’s flagship V12 models since the 1971 Miura SV, emphasizing lower weight, higher downforce and more track-focused dynamics.