OnePlus Reportedly Set to Exit the US and Europe This Week

OnePlus is preparing to leave the United States and European markets for good, with an official announcement expected within days, German outlet WinFuture reports. Existing phones keep their warranties and software updates. New ones stop coming.

The retreat caps eighteen months of denials, leaked memos and quiet retail signals. But the countdown really started in 2021, when Oppo formally absorbed OnePlus and co-founder Carl Pei walked out to build a rival brand instead.

OnePlus Prepares a Formal Withdrawal This Week

OnePlus and parent company Oppo intend to announce fundamental changes to their strategy this week, according to WinFuture, and the outlet did not soften what that means. “What sounds like a lot of marketing hype is nothing less than the withdrawal from key markets and the end of OnePlus as we’ve known it,” the outlet wrote, citing well informed sources.

Closed door press conferences have already taken place, with no public explanation for why OnePlus is leaving these regions specifically. India and China, by every account so far, are not part of it.

In those briefings, Oppo and OnePlus reportedly made one thing plain: support for existing owners continues, but “they definitely do not plan to introduce any further new OnePlus products in Europe and the USA.” Remaining inventory sells through. Nothing replaces it.

What We Know:

• WinFuture says a formal withdrawal announcement covering the US and Europe is expected this week
• Existing retail stock will be sold off, with no plans to restock once it runs out
• Software updates and hardware warranties continue for devices already sold
• India and China are reportedly excluded from the withdrawal

What’s Unconfirmed:

• The exact business reason behind the exit
• Whether OxygenOS gets folded into or replaced by ColorOS
• Whether sibling budget brands like Redmi, iQOO or Poco face a similar cut
• Any on the record statement from OnePlus, Oppo, or co-founder Carl Pei

OnePlus did not immediately respond to a request for comment from The Verge. As of this writing, no OnePlus or Oppo executive has confirmed the plan publicly.

The Numbers Behind Oppo’s Decision

OnePlus now accounts for roughly 1.1% of global smartphone shipments, according to an Android Headlines investigation published in January. Unit volume fell more than 20% during 2024 alone, from around 17 million phones to somewhere between 13 and 14 million, even as Oppo itself grew.

The timing lines up with a rough stretch for the whole industry. Worldwide smartphone shipments fell 2.9% year over year in the first quarter of 2026, snapping a ten quarter growth streak, according to the International Data Corporation (IDC, a global market research firm).

“The smartphone market has entered one of its most challenging periods, driven by acute memory supply constraints that are directly impacting both shipments and demand,” said Nabila Popal, IDC’s senior research director for worldwide consumer devices. IDC now forecasts full year 2026 shipments will drop 13.9% to 1.09 billion units.

Oppo isn’t immune either. Its own shipments dropped 9.9% year over year last quarter, to a 10.5% global share, per IDC’s tracker, second worst among the top five vendors behind only Xiaomi. Trimming a money losing sibling gets easier to justify when the parent is bleeding too.

What Happens to the OnePlus Phone You Already Own?

Nothing changes today. OnePlus phones already sold in the US and Europe keep receiving software updates and hardware warranty service through their normal lifecycles, according to multiple reports. What ends is new sales: once current retail stock sells out, stores won’t restock, and no new OnePlus branded phones, tablets or wearables launch in the West.

• Software updates and warranty coverage continue for devices already sold
• Remaining US and European inventory sells through, then disappears, with no restocking planned
• No new OnePlus phones, tablets or wearables launch in Western markets going forward
• Oppo, which sells no phones in the US, keeps expanding its own lineup across Europe instead

Cracks are already showing. Some European customers say they’ve been offered store vouchers instead of repairs for defective devices, vouchers only redeemable at OnePlus’s own online stores, which are largely empty. Reddit users have taken to calling it the “Europe Exit Scam.”

The 2021 Merger That Started the Countdown

OnePlus built its name on the 2014 OnePlus One, a phone that undercut Samsung and Apple flagships by roughly half while matching their specs. The formula worked for years. Then the ownership structure caught up with the product.

1. October 2020: Carl Pei leaves OnePlus shortly after the debut of the OnePlus Nord.
2. 2021: Oppo and OnePlus formally merge their operations; Pei founds a new company, Nothing.
3. December 2022: Oppo commits roughly $14 billion to prop up OnePlus, opening its retail and service network to the smaller brand.
4. January 2026: Android Headlines reports OnePlus is being dismantled; the company denies it.
5. April 2026: A wave of staff departures hits OnePlus Europe; the company says it’s “evaluating its regional roadmap and product strategy.”
6. June 2026: OnePlus web stores in Germany, France and Spain begin steering shoppers toward Oppo products.
7. July 2026: WinFuture reports a formal withdrawal announcement is imminent.

Fans trace the unraveling to specific choices, not just a general fade. Oppo pulled the signature alert slider from several OnePlus phones, including the OnePlus 10T. The OnePlus 15 dropped the Hasselblad camera partnership entirely, one more piece of the original identity gone.

The software kept stumbling too. OnePlus recently paused its OxygenOS 16 rollout after a boot loop bug surfaced in two builds, and separate reports now say the skin itself could eventually be phased out in favor of Oppo’s ColorOS outright.

OnePlus Survives, Just Not as OnePlus

In India and China, OnePlus isn’t vanishing. It’s shrinking into something else. Reports describe a future where the name lives on through cheaper, rebranded Oppo hardware rather than phones engineered as flagships in their own right.

Oppo is the one picking up the pieces. The company’s foldable hinge work has gotten good enough that Samsung’s Galaxy Z Fold 8 crease fix reportedly means Samsung is chasing Oppo, and it plans to push flagship models like the Find X9 Pro deeper into the European countries OnePlus is leaving behind.

OnePlus phones quietly disappeared from Best Buy display floors in the US earlier this year, with Nothing filling the empty shelf space soon after. Asked what they’d buy if OnePlus left the US entirely, nearly half of PhoneArena’s surveyed readers said they’d simply ride out their current phone rather than switch.

Frequently Asked Questions

Will My OnePlus Phone Stop Working?

No. OnePlus and Oppo have told reporters they’ll keep providing software updates and warranty service for devices already sold until each one reaches the end of its normal support window. The OnePlus 15, for example, launched with a promise of four years of OS upgrades and six years of security patches.

Can I Still Buy a New OnePlus Phone in the US or Europe?

For a little while. Remaining retail stock keeps selling until it’s gone, and once it is, stores won’t restock, multiple reports say. After that, options shrink to buying from a country where OnePlus still operates and arranging shipping, a route outlets describe as workable but far from simple.

Does This Affect OnePlus in India and China?

Not directly, based on what’s been reported. India and China are described as untouched by the Western withdrawal, though OnePlus is expected to lean harder into budget and rebranded Oppo hardware there instead of standalone flagship design.

Is OxygenOS Going Away?

Possibly. Separate reports say OxygenOS could eventually be discontinued alongside Realme’s UI skin in favor of Oppo’s ColorOS, though nothing is confirmed yet. OnePlus already had to pause its OxygenOS 16 rollout this year after a boot loop bug hit two builds.

Has OnePlus Officially Confirmed the Exit?

Not as of publication. Earlier this year, OnePlus said its North America business “continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.” Neither OnePlus nor Oppo has issued a joint statement confirming a withdrawal, and Carl Pei has not commented publicly.