Astera Relocates Plastic Recycling Facility After Fruita Residents Raise Concerns

A proposed plastic recycling facility in Fruita will now be built elsewhere. Astera has decided to relocate its facility following concerns from residents about potential health risks associated with toxic materials.

Community Pushback Leads to Change

Astera originally planned to construct its plastic conversion facility on 19 Road in Fruita. However, local residents voiced strong opposition. Many were worried about the environmental and health impacts, especially given the area’s agricultural significance.

At a community meeting in early March, residents openly expressed their concerns. “There’s a need for recycling, but I don’t know that it needs to be put into a residential agricultural area north of town here. That’s pretty fertile, prominent farm ground,” said Tony Genova, a Loma resident.

A Shift to Grand Junction

In response to the backlash, Astera made the decision to relocate the facility to an industrial zone in Grand Junction. The company hopes this move will address concerns while continuing its mission to tackle plastic waste.

Robert Switzer, Chairman of Astera, emphasized the importance of public understanding. “We are hopeful that our decision is made known and that those in the Fruita area continue to educate themselves and support our sincere efforts to address and arrest the very real health problems associated with plastic disposal in the landfills in our nation,” he stated.

Unanswered Questions

While the decision to relocate has been welcomed by Fruita residents, some questions remain.

The company has yet to announce the exact location of the new site in Grand Junction.
Residents and environmental groups are still concerned about potential air and water pollution.
The debate over balancing industrial development with community well-being continues.

Astera’s shift highlights the growing tension between the need for sustainable waste solutions and the push for responsible site selection. With plastic pollution a persistent issue, finding a location that satisfies both industry and community remains a challenge.