Powderhorn Ski Area has just announced a major shift in ownership. The Grand Mesa resort has sold a majority stake to Pacific Group Resorts (PRGI), a Utah-based ski operator. This move is poised to bring changes to the iconic Colorado ski destination.
A New Chapter for Powderhorn
Since 2018, Pacific Group Resorts (PRGI) has managed Powderhorn Ski Area, but this new sale of a majority interest marks a fresh chapter for the resort. The transaction, confirmed by the Colorado Sun, signals a deeper commitment by PRGI to enhance the ski area’s offerings, while maintaining its traditional appeal.
Pacific Group Resorts: A Key Player in Ski Operations
PRGI, which has made a name for itself by overseeing several major ski resorts across the U.S. and Canada, is no stranger to the winter sports industry. The company is led by Vern Greco, a former head of Park City, Steamboat, and Purgatory Ski areas. Under Greco’s leadership, PRGI has steadily grown, expanding its portfolio of resorts.
With the acquisition of Powderhorn, PRGI now manages four ski resorts in North America. This acquisition could give the company the opportunity to cross-promote Powderhorn with its other properties, creating more destination opportunities for winter sports enthusiasts.
Notably, PRGI also owns the majority of land surrounding the ski area, totaling roughly 800 acres. This land, originally acquired by the family that bought Powderhorn in 2011, offers potential for future development, including plans for new lodging.
Plans for Expansion and Upgrades
PRGI has big plans for the future of Powderhorn, and they include upgrades that will improve both the infrastructure and guest experience. A significant development is the plan to replace the ski area’s old west-end double chairlift, which has been in place since 1972. This investment in modern equipment is aimed at increasing accessibility and providing a smoother ride for skiers and snowboarders.
Additionally, the ski area will see a focus on expanding its snowmaking capabilities. By increasing snow coverage, PRGI hopes to ensure a longer, more reliable ski season, which could attract visitors earlier and later in the year.
For those interested in staying at Powderhorn, the expansion plans also include the development of slopeside homes. PRGI is in talks with the Gart family, the previous owners of Powderhorn, to build affordable starter ski homes priced at around $150,000. These homes could offer more accessible lodging options for those looking to enjoy the resort on a regular basis.
Keeping It Affordable for Skiers
While expansion and upgrades are on the horizon, PRGI is committed to maintaining the affordability of Powderhorn. The resort has long been known for its reasonable prices compared to larger, more commercialized ski areas. Despite the new investments, PRGI’s focus will remain on keeping skiing accessible for a broader range of people.
This emphasis on affordability is crucial in an industry where high prices can deter many families from making ski trips a regular activity. PRGI’s efforts to balance growth with cost-conscious decisions could set Powderhorn apart from some of its competitors.
What’s Next for the Powderhorn Experience?
The shift in ownership and the planned developments mark an exciting time for Powderhorn. With PRGI’s management and the backing of its experienced leadership, the ski area is set to evolve while maintaining its charm. Whether it’s new infrastructure or the potential for cozy slopeside homes, Powderhorn’s future looks bright—and affordable.
